Portfolios Marketing

Banff Couples Conference Committee Portfolio Description

Portfolio Name:  Marketing

Role: The Marketing Portfolio couple identifies new avenues to market the conference and develops relationships sponsors. For example:

  • Maintain network of professional contacts to receive annual information regarding the conference
  • Follow-up on sponsorship leads
  • Develop new sponsorship leads
  • Ensure sponsors are appropriately identified in print and at the conference
  • Be an active participant in the organizing of the conference weekend.
Comments: This portfolio requires attention from September – December each year. The other portfolios will assist in identifying potential sponsorship leads.