Banff Couples Conference Committee Portfolio Description
Portfolio Name: Marketing
Role: The Marketing Portfolio couple identifies new avenues to market the conference and develops relationships sponsors. For example:
- Maintain network of professional contacts to receive annual information regarding the conference
- Follow-up on sponsorship leads
- Develop new sponsorship leads
- Ensure sponsors are appropriately identified in print and at the conference
- Be an active participant in the organizing of the conference weekend.
Comments: This portfolio requires attention from September – December each year. The other portfolios will assist in identifying potential sponsorship leads.